National September 11 Memorial & Museum

Blink Reaction Builds New Functionality for 911Memorial.org

Blink Reaction's staff applied their enterprise Drupal development skills to rebuild and relaunch 911Memorial.org, which supports the National September 11 Memorial & Museum and honors the victims of the attacks on the World Trade Center. Blink built a new website with expanded functionality anchored on the open source, Drupal content management system (CMS). Drupal is the first choice to create and online presence that best leverages social networks, such as Facebook, and combines that with rich media publishing for compelling usability, robust software development, and high performance.

Optimized User Experience and Efficient Site Management

The original 911Memorial.org site was combined with a separate: online store, WordPress blog, and online donations. These were all transitioned by Blink into a single, integrated site that features a quick site-wide search and a single view of member information and site activity. Blink created an easy-to-use administrative control panel for updating web content and to manage donations, memberships, and merchandise orders.

Enhanced Donation Features

Blink recreated the existing Donation Management pages, making adjustments for usability and added donation options. The 9/11 Memorial now has several donation options including the purchase of a cobblestone to be placed at the memorial. Donor transactions are handled securely through SSL, then exported to the fundraising application Raiser’s Edge. Import/export functionality within this application allows the website to synchronize online and offline donation information daily. Blink also restructured donor data for better management, including flexible report creation.

Other improvements included:

  • Installing Solr for faceted search.
  • Integrating Janrain Engage and Janrain Federate to allow OAuth and OpenID login.
  • Using a custom-coded module to transfer blog content from WordPress to Drupal.
  • Users can sign up for newsletters and announcement’s using Constant Contact Integration
  • Creation of a custom API for mobile integration, allowing a mobile app for visitors to find their cobblestones at the memorial plaza.
  • Optimizing SEO with Blink-configured URLs and Meta Tags
  • Implementing Google Analytics for web traffic analysis